In the ancient language of Sanskrit, the word vidya means “knowledge and clarity.” At times, it can seem like both of those qualities are in short supply in the CBD industry, where many brands seem to have only the fuzziest idea of what they’re doing (and are maddeningly opaque about how they’re doing it).
There are exceptions, though, and VIDYA — the Denver-based hemp CBD company — just might be one of them.
Founded in 2018 by Kelly Frank, a longtime veteran of the supply chain business, VIDYA has made a point of promising transparency at every step of its process.
Want to know how their hemp plants are grown? The brand says it uses “organic practices on land with known history.” Wondering how the CBD itself is extracted? A quick perusal of VIDYA’s website will tell you that it’s “dissolved out of the plant only with safe, natural, highly purified alcohol or carbon dioxide, or simply pressed out.” So far so good, but how can customers be sure the final product is Actually Good? According to VIDYA, it’s because each product is “triple [tested] for safety and quality.”
Speaking of products, here’s what you’ll find in the VIDYA shop.
You won’t find any CBD workout clothes or eyeball whiteners on VIDYA’s shelves — instead, the brand sticks to products that make sense (and delivery methods that work). Here’s a quick rundown of what they offer:
VIDYA also offers bundles of products (one that includes all three, and another topicals-only package) for people who are ready to take the full CBD plunge.
Contaminated CBD products are an all-too-common phenomenon in the industry, and VIDYA has taken a proactive approach to ensure their products are safe and effective. Not only are all products tested by an independent third-party lab for cannabinoids and terpenes (the things that should be in your CBD product), but the tests also include screenings for impurities like pesticides, heavy metals, and microbiological contaminants (which obviously shouldn’t be in there).
Aside from that, VIDYA also offers an innovative subscription service on all their products. If you’ve found one that works for you — and you don’t want to worry about running out at an inopportune time — you can get the products delivered straight to your door each month, and save a decent amount in the process. VIDYA’s subscriptions are available for 3, 6, or 12 months at a time.
But what if you’re unsure about what product might work best for you? Here, the brand has you covered again. They offer an online quiz that comes with personalized results so you can figure out if CBD is right for you (and if so, what products will meet your individual needs). As a bonus, you can also get 20 percent off your first order by taking the quiz.
By arming customers with knowledge about CBD — and being clear about where their products come from and how they’re made — VIDYA looks like it lives up to the lofty expectations promised by its name.