New beauty trends always follow a familiar trajectory: first ‘the new hot thing’ is laughed at, then it gets a bit of buzz, and then suddenly it starts showing up in the strangest places. CBD beauty products are no exception to this rule.
For example, lately CBD bath bombs have become hugely popular. The bath bomb market itself has grown rapidly in recent years, with the biggest beauty brands in the world creating products enhanced with ingredients like organic essential oils, epsom salts, or high-end olive oils. Now, it’s CBD’s turn.
“Bath bombs are among the most effective CBD-only products,” said Tony Robertson, manager at The+Source, which sells a line of bath bombs called Hot Mess Kushmetics. Packing a maximum dosage of 50 mg (which is actually significantly lower than some scientists recommend for anti-anxiety purposes), Hot Mess claims their bath bombs can moisturize the body while providing a relaxing, healing effect.
But trendy young hipsters aren’t the only ones filling their tubs with the healing powers of CBD bath bombs. According to Curt Van Inwegen, co-founder of Life Elements, “The average age of our customer (from our website data) has moved from 35-45 years old to 45-67 years of age and everyone is looking to reduce pain in a better way.” His brand offers an array of products with as much as 200 mg of CBD per bomb, which could help unlock the full pain-relieving and anti-inflammatory benefits of CBD.
Some believe that CBD bath bombs are one of the best ways to enjoy the health benefits of CBD. They could be useful for people suffering from skin conditions such as eczema, which CBD is believed to relieve, and the potential of CBD to reduce stress and relieve pain certainly aligns nicely with the image of soaking in the tub while your worries melt away.
However, whether or not they are actually an effective delivery mechanism for CBD isn’t proven. The same can be said for many of the other products discussed below.
Perhaps one of the new CBD products that garners the most surprise from people is CBD mascara. It may sound bizarre, but over 3,000 people have left reviews for it on Sephora’s website, and 50,000 have “loved” it.
If the popularity of CBD mascara is surprising to you, then you might also be surprised to learn of CBD period products. They’re touted as providing fast-acting, side effect-free relief from menstrual pain, and they come in a startling array of forms. CBD suppositories and CBD tampons may be the two most noteworthy (and eyebrow-raising) examples.
There’s no denying that the use of CBD in beauty products is becoming more creative by the day, or that many of these products are dubiously effective. But this phenomenon isn’t exclusive to the CBD trend. Remember the Body Vibes stickers that Gwyneth Paltrow tried to sell us through her company, Goop? Or the Tongue Patch which promised to make eating painful, so we could all be thin?
So if all the buzz around CBD beauty products seems ludicrous to you, take heart: it could be worse. Someday soon you could be seeing ads for CBD eyeball whitener.